Own the harness in ten minutes.

Install whale — one small program, checksum-verified.

$ curl -fsSL https://studio713.dev/get | sh

Create your cell — the folder that holds the business's record, rules, agents, and surfaces.

$ whale init ~/cell --name "your business"

Start it up — this runs the operator surfaces and the door on port 8787; visit http://localhost:8787/app.

$ cd ~/cell && whale up

Connect an AI assistant over MCP — add this to your assistant's MCP config and it can work your business through the door.

{
  "mcpServers": {
    "cell": {
      "command": "whale",
      "args": ["mcp", "--dir", "~/cell"]
    }
  }
}

Make it yours — edit ontology.yaml, the rulebook, and run whale publish to apply it; the schema migrates itself.

$ whale publish

From the cell, create the storefront files. This refuses to overwrite an existing storefront.

$ whale storefront init --dir ~/cell

For local development with Node 20+, point it at the cell and open http://localhost:3330.

$ WHALE_CELL_URL=http://127.0.0.1:8787 \
  PORT=3330 node ~/cell/storefront/server.js

Make it yours in storefront/theme.js and storefront/style.js. There is no build step and whale never regenerates over your edits.